13 April 2012


Joyalukkas Jewellery has been catering to the jewellery needs of the people of Kerala for more than 50 years. Established in 1956, the company now has a presence in nine countries - India, Bahrain, Saudi Arabia, Kuwait, Oman, Qatar, United Arab Emirates, United Kingdom and Singapore - with 85 showrooms, 29 of them spread all over India.

A new outlet in Oman was opened just two weeks ago while more are in the pipeline in India.

It is now Singapore's turn to have its own Joyalukkas Jewellery store: On April 19, the doors to its showroom at 412 Serangoon Road will be opened by the company's chairman Joy Alukkas in the company of south Indian film star Madhavan.

Sprawling over approximately 6,000 sq ft, the store will offer a wide variety of gold ornaments like earrings, necklaces, bangles and bridal sets. There will also be extensive diamond and pearl collections, as well as precious stones, for customers who want a wider choice.

And, in keeping with the Joyalukkas mantra of exemplary service, there will be close to 25 employees in the store to ensure that customers are attended to immediately and in a manner they desire.

The manager of the Singapore outlet Francy P.V. told tabla!: "The Joyalukkas business model is all about quality of products and the service. We value our customers and ensure they are given the best service possible. In fact, we make sure we have adequate staff members who are well trained to give the customer a great shopping experience."

When asked about the company's decision to stand apart from the bustling Serangoon Road stretch of jewellers and goldsmiths closer to Tekka Market, Mr Francy said they picked the location - it is next to City Square Mall - because it is accessible by both public and private transport.

In addition, the store has a few parking spots in the building reserved for its customers on a first-come first-served basis.

The news that Joyalukkas is setting up shop here has already filtered through to some parts of the Indian community in Singapore. And one of those who is excited at the prospect of spending time - and money - there is my wife Suman.

Having grown up in Kerala, she is very familiar with the brand which has many Alukkas stores in the south Indian state. She says: "Joyalukkas opening an outlet here in Singapore gives me access to the traditional designs typical to Kerala as well as contemporary designs that suit any occasion. I don't have to wait for my trips to India to add to my jewellery collection."

As for Mr Francy, he is looking forward to welcoming customers like Suman. After all, he says the Singapore store is meant to cater to the large Indian community now established in Singapore as well as the region.

MORE: The flagship company of Joy Alukkas Group, Joy alukkas jewellery touches the lives of over 10 million customers across 6 countries through its 40 outlets. Joy alukkas was the first ever jeweller to receive the ISO 9001 and 14001 certification. Joy alukkas is now the world’s #1 22-karat jewellery. Joy alukkas showcases over 100,000 designs for each of the 100,000 expressions of women. In addition to in-house, international and DTC brands in gold and diamond jewellery, Joy alukkas also offers an extensive collection in platinum and precious stones jewellery. Joy alukkas is widening its horizon to make a foray into countries far and wide. Our customers in Delhi, Bangalore, Hyderabad, London and Singapore will soon have the pleasure of shopping at Joy alukkas in their home cities as we are opening new showrooms in these locations in the near future.
SOURCE: http://www.asiaone.com/News/Latest%2BNews/Singapore/Story/A1Story20120413-339483.html

WEBSITE: http://www.joyalukkas.com/
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