Kochi, July 13:
Amitabh Bachchan has signed up to be the brand ambassador of Kalyan Jewellers, one of India’s leading jewellery retail chains.
Mr Bachchan will endorse the Kerala-headquartered jeweller’s wide range of products.
Mr T.S. Kalyanaraman, managing director, Kalyan Jewellers, said that roping in Big B was part of the company’s aggressive plans to become the most preferred jewellery retail company in the country.
“Mr Bachchan embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. With his remarkable appeal across all sections of people in the country, we are confident that Bachchan will communicate our brand’s attributes to our consumers effectively,” Mr Kalyanaraman said in a press release.
On his new contract, Mr Bachchan was quoted as saying in the release, “Throughout my career, I have been very selective about aligning myself with brands. Kalyan Jewellers is an iconic jewellery brand with a strong presence in South India. I’m overwhelmed to partner with them and represent the brand across India.”
The group, which has 35 stores spread over the four southern States, is targeting a turnover of Rs 16,000 crore in the current financial year as against Rs 9,473 crore last year. The group has plans to enter Maharashtra and Gujarat this year, Mr Kalyanaraman said, adding that the target is to open 100 stores across the world by 2014.
The group has planned an advertising campaign that will get national and international visibility.