With no formal training, but a passion for design, Anand Shah founded
Ansaa Jewellery, in Mumbai, India, in 1997, with the simple aim of
creating exemplary hand-crafted 22 carat gold jewellery. Together with
his business partner, K. P Shah, in charge of marketing, Anand Shah
broke through established conventions to come up with a new and
contemporary style, harnessing traditional Indian craftsmanship,
sometimes incorporating oil painting, carved gems, wood; over the years
Shah has trained some 225 craftsmen. Ansaa Jewellery has won numerous
awards, and is collected by connoisseurs and celebrities in India and
around the world. “Gold to me is 'Peace of mind'. As an Artist, the
malleability of gold allows me to re-form it into whatever my creativity
desires, satisfying my visual dreams, bringing endless possibilities.
Peace of Mind. As an Owner, gold has an indisputable value, delivering
an immense sense of security and confidence. Peace of mind.
Irreplaceable by any other feeling life can offer.”