21 October 2011

Sharmila, Soha Ali to endorse Nizam



Nizam boasts of exquisite jewellery crafted in classic gold and set with uncut diamonds and coloured stones inspired by the rich cultural heritage of the golden era in the history of Indian art, craft and culture during the Mughal, Rajput and Nizam periods. Reflecting grandeur in all its glory, the brand unveiled its new campaign with the beautiful women of the royal Pataudi family - Sharmila Tagore and Soha Ali Khan- as their new brand ambassadors.Regal in their own ways, the mother-daughter duo truly reflect the charm and royalty of this brand, with their charisma and aura, said the company on Thursday.The new campaign showcases how Nizam jewellery, known to make the wearer feel like a Royal Princess, seduces a modern day girl to bring out the lady in her. It involves an interaction between the mother and daughter while they are dressing up for an important family occasion. Soha who at first dismisses the traditional attire, converts herself to that look and the campaign delicately captures those moments of transformation and transition that she goes through from being a modern looking girl to emerging as a royal princess as she adorns herself with Nizam jewellery.Sharmila Tagore and Soha Ali Khan said, “Every woman aspires to look and feel like a Royal Princess, and it gives us great pleasure to associate with Nizam, which makes this deep cherished dream come true for the connoisseurs of superior quality jewellery and distinctive tastes. "The breathtaking jewellery truly reflects the rich heritage of the golden period in history which is reminiscent of the very heritage that the Pataudi family is proud of!”

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