20 September 2011

GOLD NANO : Ratan Tata unveils gold jewellery car

Goldplus, a jewellery brand from Titan Industries, on Monday presented the world’s first ever gold jewellery car.The car celebrates 5000 glorious years of jewellery making in India. The Goldplus Car was unveiled by Ratan N Tata on Monday.Taking over from the concept, 30 devoted artisans have dedicated their time and expertise to create this masterpiece. About 80 kgs of 22 Karat gold, approximately 15 Kg of silver, gem stones and 14 techniques of Jewellery making - from the intricate Filigree work to the delicate and colourful Meenakari work, from the stunning Kundan to the traditional Naqashi work – all were incorporated to bring ‘HER’ to life. Bhaskar Bhat, Managing Director, Titan Industries, said, “Since eternity jewellery made with gold and precious stones has been an integral part of the Indian woman’s life. Jewellery for Indians is an embodiment of culture and tradition and so over the years, craftsmen have meticulously used their unmatched skills to showcase this in their designs. "Our brand Goldplus aims to offer a wide range of beautifully crafted jewellery with traditional and intricate designs. Paying homage to 5000 years of Jewellery tradition in India, we conceptualized to create ‘The World’s first gold jewellery car’ incorporating a variety of techniques.”C.K. Venkataraman, COO Jewellery Division, said, “Indian jewellery has been an epitome of innovation and creativity and has carved a niche worldwide for itself for the intricacy of the designs crafted out of precious metals and stones. "Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man."“We plan to take this ‘World’s first jewellery car’ to all Goldplus markets. With this celebration, we salute the craftsmen who gave everything to the art of Jewellery-making over the years,” said Venkataraman.
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