Jain added that India gallery at JCK showcased exemplary work by Indian designers and brands, that are not just unique but one of its kind globally. The cultural acts by ICCR, Indian Cuisines, promotions across the show by Ministry of Tourism and GJEPC was an effort to build an aura of India and establish Identity for the Brand India, as it is the most sought after destination today.
The exhibition was inaugurated by Indian Ambassador to the U.S., H.E.
Nirupama Rao, and graced by noted Indian actress and brand ambassador of
the Gem & Jewellery Export Promotion Council (GJEPC), Sonam Kapoor,
who dazzled attendees with Indian designs.
This was specially inaugurated by the Rao and Kapoor . along with Jain. These pieces were handpicked by the GJEPC, which
invited the finest and leading manufacturers and retailers dealing in
designer jewelry to display their products. The showcase was in the
categories of mass produced, couture, designer and further that of gold
and silver.
Key features and highlights at the JCK Vegas 2012 show were: •A grand inauguration: GJEPC’s Jain, along with ministry officials, and Rao, inaugurated the show with Reed officials. An Indian cultural dance performance by some of the finest dancers followed the inauguration.
• India Evening: Hosted on the first day, at Mandalay Bay, the participants witnessed a spectacular show by world renowned Kathak dance artist, Pandit Chitresh Das Company, with ICCR presenting a cultural act along with an exclusive jewelry fashion show. The showstopper for the evening was the beautiful Indian actress and GJEPC's international brand ambassador Kapoor.
• Daily Jewelry Fashion Show: Showcase of Indian designs - daily half hour display of Indian jewelry designs by models in the Runway Café at Shorelines.
• Indian Cuisine: Chefs from TAJ, Mumbai were flown down to Vegas to design a ‘Special India Evening’ menu and serve scrumptious delicacies to the invitees.
• Every Day Cultural Act: GJEPC brought a glimpse of Incredible India through cultural performances from Gujarat state. Gujarat popularly known for its ethnicity and vibrancy showcased varied kind of cultural pieces.
The India Pavilion located at Bayside Level of Mandalay Bay covered an absolute wide array of fine jewelry products ranging from platinum to gold, diamonds, watches, designer jewelry, antique and estate, bridal jewelry, colored gemstones, loose diamonds, jewelry services, very high end giftware and pearls and was visited by jewelry manufacturers, importers, traders and retailers.
It featured a variety of regionally inspired and product specific pavilions. India Pavilion by GJEPC has been a participant at JCK Las Vegas since 2004 and Indian contingent has grown manifolds since then with 65 leading Indian exporters participating in JCK 2012 show, with work that represent a flawless blend of superior international quality and workmanship utilizing Indian talent and design in jewelry making.
With rigorous effort made by the government of India and the council, the Indian gem and jewelry export, currently at around $46 billion, is expected to record an annual growth of 13 percent. India today, is poised to take over the world, with its vigor, vibrancy and dynamism.
About GJEPC: The
Gem & Jewellery Export Promotion Council is an all - India apex
body for gem and jewelry industry, representing 5,300 members. Set up in
1966, it operates under the supervision of the Ministry of Commerce
& Industry, Government of India. More info on: www.gjepc.org
Souce: RAPAPORT http://www.diamonds.net/news/NewsItem.aspx?ArticleID=40357
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